Finding Nemo (Not-so-urgent-case) book cover

Finding Nemo (Not-so-urgent-case)


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Submitted by rosane.gertner on June 03, 2024


								
Finding Nemo (the Not-So-Urgent Case) By Rosane Gertner My husband and I, both retired college professors, pride ourselves on staying up-to-date with technology. We have advanced degrees and consider ourselves tech-savvy. But a recent incident with our son's dog, Nemo, proved we still have some learning to do. We were babysitting our 3-year-old granddaughter and pet-sitting Nemo, an elderly dog with diabetes. Nemo has a wearable device that monitors his insulin levels. My son and daughter-in-law typically track it through an app on their phones. One night, Nemo's repeated trips in and out of the bedroom woke me. Assuming he missed our son, I didn't think much of it. Then, my husband's phone erupted in a blaring alarm and started dialing 911! Here's where our tech-savvy facade crumbled. We concocted a hilarious, albeit nonsensical, explanation. We figured Nemo's diabetes triggered the wearable, sending an alert to our son's phone, which then somehow forwarded an emergency signal to my husband's phone, prompting the 911 call. Of course, it all unraveled when our son returned. Confused and slightly annoyed (we might say "creatively challenged"), he asked, "How could Nemo's monitor send a message to my phone, and then make Dad's phone call 911?" Busted! Laughter replaced the initial annoyance. We sheepishly admitted our technological misinterpretation. This experience highlighted the humor in sometimes overestimating (or underestimating) our tech knowledge. It's a reminder that lifelong learning applies to technology too, regardless of age or education. In the end, Nemo was in and out the bedroom to get our attention to take him outside to pee!
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Rosane K Gertner

Dr. Gertner has more than 35 years of academic and professional experience in Marketing. Her professional experience includes positions as product manager and as marketing research analyst in multinational corporations such as Johnson Wax. In addition, she has extensive consulting experience for numerous Brazilian and American corporations such as Xerox and Petrobras. As a scholar, Dr. Gertner has taught graduate and undergraduate marketing courses and chaired programs in several universities in Brazil. Before joining CSI, Dr. Gertner served as a Visiting Scholar at Pace University in New York. She has authored and co-authored several articles published in conference proceedings and in journals such as Journal of Global Marketing and Journal of International Business Studies. Her research interests are in the fields of International Marketing, Integrated Marketing Communications, Place Marketing and Product Development. Gertner has written in both Portuguese and English. more…

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