Rosane K Gertner

Rosane K Gertner

Dr. Gertner has more than 35 years of academic and professional experience in Marketing. Her professional experience includes positions as product manager and as marketing research analyst in multinational corporations such as Johnson Wax. In addition, she has extensive consulting experience for numerous Brazilian and American corporations such as Xerox and Petrobras. As a scholar, Dr. Gertner has taught graduate and undergraduate marketing courses and chaired programs in several universities in Brazil. Before joining CSI, Dr. Gertner served as a Visiting Scholar at Pace University in New York. She has authored and co-authored several articles published in conference proceedings and in journals such as Journal of Global Marketing and Journal of International Business Studies. Her research interests are in the fields of International Marketing, Integrated Marketing Communications, Place Marketing and Product Development. Gertner has written in both Portuguese and English.

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